Case study15 / 18
Birds & Flowers
Flower delivery store · WooCommerce · RU/RO/EN
Birds & Flowers delivers flowers and gifts in Moldova. I work on the custom WooCommerce theme of the store and keep developing it, including a pilot of a smarter product search.
- Role
- WordPress / WooCommerce developer
- Period
- 2026
- Context
- Agency · RocketSEO
- Format
- Hybrid · Chișinău
- WooCommerce
- WordPress
- PHP
- WPML
- AJAX
- Swiper
Open sitebirdsflowers.mdClient code, not public
The task
Flowers are an impulse purchase, often made from a phone. Buyers need to find a bouquet by type, occasion or price in a few taps and pay without friction, in Russian, Romanian or English.
- A catalog filter that works without reloading
- Fast search and a quick buy option
- Three languages on one catalog
What I built
Store
- A custom WooCommerce theme with catalog sections for flowers, gifts and occasions.
- A catalog filter and product search over AJAX, and a quick buy flow on the product page.
- Favorites, Swiper carousels and online payments through WooCommerce.
Languages and SEO
- Russian by default, with Romanian and English through WPML.
- Product and collection structured data with prices, and an XML sitemap for products and categories.
- Each template (home, catalog, product) loads only its own scripts.
Outcome
- languages, RU, RO and EN
- 3
- catalog sections
- 4