Case study14 / 18
Medpark
International hospital · custom WordPress theme · RO/RU/EN
Medpark is one of the largest private hospitals in Moldova. At RocketSEO I worked on the custom WordPress theme behind medpark.md, with content managed in ACF, three languages and SEO, and then handed the project over to the hospital’s in-house team.
- Role
- WordPress developer
- Period
- 2026
- Context
- Agency · RocketSEO
- Format
- Hybrid · Chișinău
- WordPress
- PHP
- ACF
- WPML
- Swiper
- AJAX
- Yoast
Open sitemedpark.mdClient code, not public
The task
A hospital site has a lot of connected content. Medical centers, doctors, services, prices and check-up programs all link to each other, and patients look for them in Romanian, Russian and English.
- Centers, doctors and services that stay connected
- Search that finds a doctor or a service quickly
- A project the hospital’s own developers can take over
What I built
Theme and content
- A custom theme with separate templates for medical centers, doctors, services, prices, check-ups, the health journal and news.
- Content types for centers, doctors, services and vacancies, edited through ACF.
- Romanian by default, with Russian and English versions through WPML.
Front-end and SEO
- Doctor and article carousels on Swiper, search over AJAX and maps on the center and contact pages.
- Each template loads its own scripts, and pages are cached with LiteSpeed.
- Structured data, canonical URLs and an XML sitemap for every content type.
- Documentation for the handover to the hospital’s internal team.
Outcome
- languages, RO, RU and EN
- 3
- content types (centers, doctors, services, vacancies)
- 4